The Story | The Company | The Brand
Fluidsurf, a Philippine boardriding company, is owned by Edsel and Bjorn Pabon.
Fluid Surf is known for its boardshorts and rashguards, but it designs and produces a whole range of surf-inspired and surf specific clothing and accessories.
Bjorn has been surfing the local breaks since 1996 and has discovered local breaks with his friends. He is in charge of marketing and grassroots-level community relations for Fluid Surf.
Edsel is responsible for product design and development, production, and corporate relations. He skates with a longboard whenever he can.
The company remains true to its original vision: to grow with the local surf scene and support it in any way possible.
